Here are four of the biggest mistakes that newbie web marketers make. Mistakes that are so big they really damage the chances that person has of making any serious level of income.

1. They believe everything they read. I'm sorry, but there's a lot of nonsense out there, most of it coming from out of date free reports. I am not saying that everything you read is wrong, but you MUST test everything for yourself. Check your log files and see where the traffic is coming from after running an ad campaign - did the method you used for promotion work?

2. They make outragous false claims. When you make a claim, whether you make it in your sig file, on your web page or in an e-mail to someone - be real. I had one person email me asking for my advice, I gave them some pointers and suggested they considered a couple of very good products. Neither product I told them about cost more than $50, and they e-mailed me back saying that they cannot afford it right now as they are starting their business on a tight budget. In that very e-mail they had their sig file which advertised their ebook. The headline was "How I make $10,000 a week from.."

Some cases are even more obvious. One site told me it could get me 10,000 new e-zine subscribers in less than two weeks. Their own e-zine subscriber count? Less than 400! Be real and credible in your claims - on the whole web citizens are not thick!

3. They don't practice what they preach. One site I looked at told me all about the importance of having my own product (something I agree with 110%), and yet when I got to their real sales pitch it was just an affiliate link to a product on making e-books. No where on that site did the owner have a product of his or her own. This links close with point two, but is even more obvious. I still use ALL of the promotion tricks, tips and methods that are included in my e-books and on my members site. I will continue to use them as long as they work. When they cease to work I will adjust the content of my site. NEVER suggest that someone tries something that you wouldn't or have never done yourself.

4. Don't be a poor imitation. Many new web-preneurs do nothing but try to copy other people and end up with a poor imitation, and worst of all - a really obvious poor copy! Whilst it is wise and acceptable to copy techniques, steal a little clever wording here and there, you really need to be unique. If your site is the same as someone else's, but not as good - what reason does anyone have to visit you?

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Andy Brocklehurst is the author of Product Magic 397, and
creator of the marketing super-site the 'Inner Room'.

Visit http://www.succeed4u.com for more articles, free
tips and advice.
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